I love this game

I’ve been watching football (soccer) day and night for a couple of weeks now. The world fleets by. Stock prices go up and down. Israel and Palestine have some more conflict. Iraq gets messier. We deploy more troops to Afghanistan. Angelina Jolie talks to Anderson, both of them getting cooler by the minute. But all I can see is football. All I can think is football. I’m loving this World Cup. I’m soaking up every glorious minute, every penalty call, every goal, every win and loss. Loving it.

Finally the Cdn network boys’n’girls figured out that football is what people want to be watching this month, even here in North America. Finally we have coverage of all the games, along with replays. Finally. And you know what I miss? Switching over to Omni or RAI to see the Argentina game in Spanish. We did watch the Portugal/Holland game in Portugese until it became so crazy that we wanted to know what was going on and we switched back to TSN/Sportsnet. I’m so used to watching these stations since they were the ones who picked up the games and they definitely have the more passionate announcers. But the British guys are great for a laugh when they butcher the names of the players or come up with great things like “Kingson was interventing for Ghana” or “they had the greater majority of possession” (as opposed to the lesser majority I assume). Their commentary is still fun.

My mother finally gets the fact that I’m a footie nut. I guess she never really noticed my prowling around the TV at crazy hours, watching games in foreign languages but now she can’t escape. We watch games live, replayed, taped, analyzed and replayed some more. We’re making her nuts. But it’s only a month! And the month is almost up. I’m dreading the last game because it will be another 4, long years before I can revel in football like this. Ahh well, no point in looking ahead to all that.

So onward we go. Watched the Brazil game a couple times yesterday just because it’s Brazil. I really wish Ghana didn’t have to come up against them because I would have loved to see Ghana go through to the quarters. What a fantastic team. If only they had connected a goal for themselves. Agh, the frustration! But Brazil is Brazil. When you see them give the ball those feather-light touches or running with it so smoothly, passing without even having to look at the other guy … Oh, when they play it doesn’t look like defense, offense or strategy – it looks like love. I find myself smiling all the way through their games because I just love watching them play. I hope they redeem themselves against Les Bleus on Saturday for 1998 (that was a truly terrible Brazil game).

And that Zizou. Between him and Ronaldo, it was a triumphant day. I gave Spain the slight edge over France but they pulled through and did a good job to win the day.

And so today I find myself not rushing out the pub to watch the game over my lunch. Not, heh, extending my lunch to catch the beginning or end of a game. I’m just here … sitting …

But I did finally find the site for my fave “Jose +10” commercials by Adidas. This is an ad campaign gone right! It’s brilliant and magical. I love how it’s done completely in the mind of Jose but you don’t register that until the end. It just brings to life the hopes and dreams and the joy a little bit of football can and does bring to boys and girls in most of the world. It’s so simple and quite wonderful. I can’t imagine how those boys felt meeting such football greats as Beckham, Zidane, Defoe, Riquelme … The magic is very real. Check out the ads for yourself here (click “Watch movie”) or at the Adidas site – and enjoy. 🙂 (You may have to wait a bit for the page to download.)

I also found a blog that rates ads. Might be interesting to any marketing nuts junkies there.


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